To help you build and execute your strategy, we've compiled a list of resources to drive maximum impact with your budget and see incremental growth.

In this survival guide, you'll have access to:

• [WEBINAR] A recording of our Black Friday Cyber Monday webinar filled with data insights from past Black Friday Cyber Mondays and Prime events to ensure your strategies are data-driven
• [PRESENTATION] Don't have time to watch the entire webinar? We've got you covered with the full presentation deck
• [CHECKLIST] We outline tips for the lead up, during, and post-BFCM, ensuring you're well prepared to capture shoppers early, and extend the impact of BFCM year-round
• [AMAZON DSP PLAYBOOK] Strategies specific to the Amazon DSP to help you win market share and capture BFCM's uniquely purchase-driven audience, plus tips on how to use custom AMC Audiences throughout the BFCM period