Oct 17 9:00 - 12:00 BST Omnicom Office London
Coffee & Commerce
Thursday, October 17th, 2024
9:00 - 12:00 BST
Tate Room, Omnicom Office, B2, 100 Southwark Street London SE1 9NX
Join our Retail Insight experts on Thursday, 17th October as they share data and insights into the integration of retail media and omnichannel strategies essential for brands.
This session will cover the importance of a full-funnel approach to retail media and the role of digital influence in shaping shopper journeys across online and in-store channels. Additionally, we'll explore the transformation of physical stores into key digital assets, driving connected and seamless experiences.
Key Takeaways
- Understanding of Full-Funnel Retail Media: Learn the significance of applying a full-funnel approach to effectively influence shoppers throughout their journey.
- Impact of Digital Influence: Gain insights into how digital channels shape shopper behavior across both online and in-store environments.
- Transformation of Physical Stores: Understand how physical stores are evolving into vital digital assets that contribute to creating connected and seamless customer experiences.
Speakers
Retail Analyst - Flywheel
Isobel Abusin
Research Director - Flywheel
David Gordon
VP of Retail Insights – Flywheel
Xian Wang
