Indigitous Joins Flywheel and Ascential to Accelerate Growth in the Active Lifestyle/Outdoor Category


We are pleased to announce that our friends at Indigitous have decided to join Ascential and become a part of Flywheel.

We’ve known founder Larry Pluimer and his colleagues for years. They are true experts in the space and share our core values. This acquisition supports Ascential’s singular aim in helping our customers win in the digital economy.

Similar to Flywheel, Indigitous is focused on delighting clients and driving long-term value creation between leading brands and Amazon. The team is comprised of subject matter experts with unique domain expertise in the outdoor and active lifecycle segments.

Becoming a part of Flywheel will allow Indigitous brands to benefit from Flywheel’s proprietary tech stack, in-house decision science group, and global scale, as well as tapping into the greater Ascential ecosystem.

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