A retail-first approach that drives efficiency, delivery, and return.
Retailer Paid Search
Customers are expressing their intent to buy millions of times a day, using a nearly infinite combination of search queries. The planogram of yesterday has become today’s search results page.
Just like a planogram, not all search terms, nor placements, are created equal.
We have built tactics and technology to drive product visibility to the right customer, in the right place, at the right time. Our retail-first approach optimizes advertising investment to drive accretive mix shift and joint value creation.
Using a combination of our industry experts and proprietary technology tools, we provide end-to-end management of paid search on digital retail platforms, implementing tactical best practices by understanding retail search behaviors, and keyword advertising strategies to deliver best-in-class results in real time to our clients.
- Campaign Launch & Execution
- Targeting, Bidding, & Placement Strategies
- Incrementality Modeling
- Keyword Research
- Budget Forecasting
- Advertising Metrics & Reporting
- Category & Competitive Insights
- Automation & Scale
Display & Video Advertising
Demand side platforms are an integral component of digital advertising, enabling reach and driving demand against your target audience.
As an early adopter of Amazon’s Demand-Side Platform (DSP), we know how to activate against the full purchase funnel, from category and brand awareness, down to ASIN level remarketing. First-look access to beta programs such as Amazon’s Video Creative Builder and Amazon Marketing Cloud empowers our team to implement in-depth strategies and measure the intricacies of those digital efforts.
- Goal Setting
- Pre-Launch Strategic Planning
- Custom Audience Creation
- Campaign Launch & Execution
- ASIN Level Sales Reporting
Attribution & Incrementality Modeling
Proper attribution and incrementality modeling helps brands allocate media across platforms to ensure maximum efficacy of advertising investment.
Digital Planogram & Catalog Optimization
Winning the first moment of truth on digital retail requires real-time monitoring, operational excellence, and superior product positioning via the digital planogram.
We work tirelessly to help our clients earn and optimize valuable real-estate to drive page views and conversions.
Sales Support & Promotional Planning
In today’s information-driven age, consumers are becoming increasingly channel agnostic, opting for value and convenience over loyalty and tradition. Having a holistic view of our client’s online and offline business, as well as a core understanding of online conversion drivers, is critical to success in the digital economy.
Flywheel demystifies the online sales cycle and the various promotional levers available on platforms like Amazon, Instacart, and Walmart. Our goal is to empower our clients with the right tools and strategy to grow disproportionate share.
A key part of every client engagement we work with is planning their promotional calendar for the year ahead. We strive to ensure that online efforts align with a brand’s wider objectives, that online and offline investments complement one another and, most importantly, that we are providing value to the end customer.
Flywheel has built the industry’s largest endemic team of ecommerce experts who pride themselves on collaboration. Our process allows for new information to flow quickly between team members so that solutions reach the client faster than these problems arise. We have the largest and most knowledgeable team in the industry.
Our brands are confident in knowing they receive best-in-class advice on growing their online business every day, even when it extends offsite to processes like supply chain, new product development, finance, or forecasting. Our role is to translate client business strategy to the digital economy and advise every step of the way.