Winning shopper choice and accelerating omnichannel growth

Total Commerce

Rooted in a 30-year heritage of commerce strategy, retail experience, shopper marketing and brand activation. Flywheel brings together retail intelligence, creativity, media and data to unify every point of the commerce journey. We use our deep, cross-discipline capabilities to plan, design and impact every step of a shopper's journey. Our holistic expertise helps us ideate and orchestrate connected work that works across the entire commerce ecosystem – capturing attention, improving shopper experiences, increasing marketing effectiveness and ultimately driving growth.

Core Capabilities

We partner with clients across a number of different industries, specialising in retail environments, both online and physical, with growing capability in pre-store strategy and creative.

Creative Commerce

We deliver innovative, insight-driven campaigns that set brands apart in a crowded commerce landscape. By fusing strategic thinking with world-class creative, we craft memorable brand experiences that capture attention and cultivate lasting relevance. Through compelling storytelling, visually impactful assets, and seamless design execution, we transform brand intent into consumer action – maximising conversion and loyalty

Retail Media

Flywheel turns media into a total commerce engine. We use retail, shopper, social, and emerging commerce channels to shape decisions before shoppers reach the shelf, capture conversion at the moment of choice, and measure what drives growth across the full purchase journey.

From omnichannel digitally-led campaigns to in-store activation, Shopper Media unites digital and physical channels to reach the right shopper with the right message at the right time.

Commerce Strategy

Driven by curiosity and a passion for understanding people, we combine planning, insights, and analytics to decode consumer and shopper behaviour. Leveraging deep expertise and the latest tools, we transform complex data into actionable insights – shaping commerce strategy, creative, media, and brand activation.

Retailer Intelligence

Flywheel's Retailer Intelligence empowers brands to optimise today and build tomorrow through comprehensive market analysis, competitive benchmarking, and informed decision making across key investment areas in retail. We leverage the Flywheel retail insights platform to support in this process

Retail Experience

Flywheel designs retail experiences that turn physical environments into growth drivers – mapping shopper behaviour, optimising the path to purchase, and creating spaces, fixtures, and moments that make brands easier to find, understand, and choose. From marketing campaigns to digital engagements, fixture strategy, and behaviour-led design, we define how your brand connects and converts across every retail touchpoint.

Data & Technology

Flywheel connects data, proprietary Flywheel technology, and commerce intelligence to help brands see what's happening in their category, across retailers, understand what's driving growth, and optimise decisions across the total commerce journey

Flywheel NZ creative work showcase

We make work people remember, and brands can measure.

Let's connect
NZ Award - Pepsi Rebrand

2025 Shop! ANZ Produced in ANZ Pepsi Rebrand Display WWNZ

NZ Award - Fonterra Digital

2026 Shop! ANZ Digital Instore, Mobile, Social & Online Fonterra 'Do Yoghurt Right'

NZ Award - Fonterra Retail Media

2026 Shop! ANZ Retail Media Fonterra 'Do Yoghurt Right'

NZ Award - Cadbury Promotion

2026 Shop! ANZ Sales or Consumer Promotion Cadbury Try Time

NZ Award - Cadbury Pinnacle

2026 Shop! ANZ Pinnacle Award: Best Shopper Experience Cadbury Try Time

NZ Award - Cadbury Best in Show

2026 Shop! ANZ Best in Show Cadbury Try Time