How to win BFCM 2025: The power of early action and customer retention

BFCM 2025 isn’t just another sales event, it’s a stress test for brands in a rapidly shifting retail landscape. Consumers are more value-conscious than ever, competition is fierce, and AI-driven personalization has raised the bar for audience targeting. In this environment, the brands that win won’t just show up for the main event; they’ll dominate the weeks leading up to it and the months that follow.