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The definitive newsletter for what's next in commerce.

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Issue 32
Read now

From ROAS to return on consumer: unlocking true ROI with CLTV

From ROAS to return on consumer: unlocking true ROI with CLTV
Issue 35
Read now

Retailers & brands are verticalizing ROI up the funnel

Retailers & brands are verticalizing ROI up the funnel
What you'll get in your inbox
Timely trends and breaking news

Get expert analysis on the newest shifts in commerce. We don't just cover the latest developments across retail, content, advertising, and AI; we give you actionable steps to navigate these shifts effectively and stay one step ahead of the competition.

Insider event coverage

Can't make a commerce event? We bring you exclusive insights from top industry gatherings like Cannes Lions, Amazon Unboxed, and Grocery Shop — revealing the key conversations shaping the future of commerce.

Expert insights you won't find anywhere else

Our newsletter features articles from Flywheel's brightest minds, written exclusively for Commerce Collective.

Flywheel resource round-up

Every new edition of Commerce Collective includes a roundup of our latest blog posts, videos, and podcast episodes so you can dive even deeper into the topics shaping our industry.

Featured thought leaders
Mike Feldman
Mike Feldman
LinkedIn
SVP of Commerce
Flywheel
Bernie Che
Bernie Che
LinkedIn
Senior Director of Retail Acceleration
Flywheel
Gabe Fishbein
Gabe Fishbein
LinkedIn
VP of Product
Flywheel
Hannah Donoghue
Hannah Donoghue
LinkedIn
SVP of Consulting
Flywheel

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