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Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
This blog post walks brands through the process and importance of approaching BFCM (or any deal event) with a multiphase ADSP approach combined with custom AMC audiences to maximize returns at every point of the consumer journey before, during, and after the event.
Written by
Sarah Carter, Julianne MacDonald, & the AMC Team
•
October 31, 2024
Blog
Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
Written by
Sarah Carter, Julianne MacDonald, & the AMC Team
•
October 31, 2024
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Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
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•
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