Power your Sponsored Ads with smarter
AMC audience
insights

Power your Sponsored Ads with smarter with AMC audience targeting

Flywheel’s AMC Audiences for Sponsored Ads help you reach high-value shoppers with precision, driving greater efficiency and performance across your campaigns

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Power your Sponsored Ads with smarter with AMC audience targeting

Smarter targeting. Stronger results.

Flywheel helps you reach high-intent shoppers and invest in them when they’re ready to buy, driving more sales with every ad dollar.
Smarter TargetingSmarter Targeting
Smarter Targeting

Flywheel’s curated AMC Audience library makes it easy to target high-intent shoppers using behavioral signals from across the purchase journey – like search behavior, product views, and past purchases. These audience segments go beyond basic keyword targeting, allowing you to engage shoppers who are actively moving closer to a purchase.

Stronger resultsStronger results
Stronger results

Identifying high-intent shoppers is only half the equation – knowing when to invest in them is what drives real results. With Flywheel, strategic bid multipliers automatically increase bids when those valuable shoppers are engaging with your ads, ensuring your budget is spent where it’s most likely to drive sales.

CASE STUDIES

Flywheel’s AMC Audiences help you engage every kind of shopper – from new-to-brand shoppers to brand loyalists – driving stronger results at every stage of their journey.

CASE STUDIES
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New-to-brand shoppers
Brand One

Health & Wellness brand looking to drive growth through New-to-Brand shoppers

STRATEGY

Created a New-to-Brand lookalike audience.

Applied a strategic bid boost to target high-potential shoppers.

RESULTS
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167%
conversion rate
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64%
click-through-rate
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116%
improvement in ROAS
Brand TWO

A supplements brand focused on improving conversions

STRATEGY

Built an AMC Audience of shoppers who previously viewed a DSP ad.

Applied a 50% bid multiplier on relevant non-branded keywords.

RESULTS
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28%
stronger conversion rate
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43%
lift in ROAS
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only a2%
increase in CPC
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Brand loyalists
Brand Three

A leading CPG brand focused on boosting Subscribe and Save rates

STRATEGY

Used three AMC Audiences: SnS Purchasers, SnS Willingness Lookalike, shoppers who had already viewed an ADSP ad.

Applied a 50% bid multiplier on relevant non-branded keywords.

RESULTS
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+50%
sign up for SnS
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+13%
in conversion rate
READ MORE CASE STUDIES

Ready to activate smarter targeting strategies with Flywheel?

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