Power your Sponsored Ads with smarter
AMC audience
insights
Flywheel’s AMC Audiences for Sponsored Ads help you reach high-value shoppers with precision, driving greater efficiency and performance across your campaigns
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Smarter targeting. Stronger results.
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Flywheel’s curated AMC Audience library makes it easy to target high-intent shoppers using behavioral signals from across the purchase journey – like search behavior, product views, and past purchases. These audience segments go beyond basic keyword targeting, allowing you to engage shoppers who are actively moving closer to a purchase.
Identifying high-intent shoppers is only half the equation – knowing when to invest in them is what drives real results. With Flywheel, strategic bid multipliers automatically increase bids when those valuable shoppers are engaging with your ads, ensuring your budget is spent where it’s most likely to drive sales.
Flywheel’s AMC Audiences help you engage every kind of shopper – from new-to-brand shoppers to brand loyalists – driving stronger results at every stage of their journey.
New-to-brand shoppers
Health & Wellness brand looking to drive growth through New-to-Brand shoppers
Created a New-to-Brand lookalike audience.
Applied a strategic bid boost to target high-potential shoppers.
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A supplements brand focused on improving conversions
Built an AMC Audience of shoppers who previously viewed a DSP ad.
Applied a 50% bid multiplier on relevant non-branded keywords.
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Brand loyalists
A leading CPG brand focused on boosting Subscribe and Save rates
Used three AMC Audiences: SnS Purchasers, SnS Willingness Lookalike, shoppers who had already viewed an ADSP ad.
Applied a 50% bid multiplier on relevant non-branded keywords.
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