June 9th – Flywheel, a leader in commerce and technology solutions and part of the Omnicom (NYSE: OMC) Integrated Media offering today announced a strategic partnership with Authentic Brands Group (Authentic), a leading sports, media, entertainment, and lifestyle platform, to support the accelerated growth of Authentic’s portfolio across global digital marketplaces through advanced retail media and advertising via Flywheel’s global commerce capabilities.
Authentic’s portfolio spans more than 50 brands and reaches nearly one billion social media followers worldwide. Together with more than 1,700 licensing partners across 150 countries and a broad distribution network, Authentic’s brands generate more than $36 billion in annual systemwide retail sales globally.
The partnership between Authentic and Flywheel - the world’s largest end-to-end commerce agency with over $10 billion in retail media under management across 400+ digital marketplaces and over 1,900 dedicated commerce specialists - globally strengthens Authentic’s broader marketplace growth strategy by enhancing how its brands connect with consumers across digital commerce channels through media investment, performance marketing, and data-driven optimization. Flywheel’s proprietary technology and commerce expertise will support Authentic and its network of partners with advanced measurement, retail media strategy, and advertising performance solutions designed to improve visibility, conversion, and long-term marketplace growth.
“This partnership represents an important opportunity to help scale media exposure for some of the world’s most recognizable brands through smarter, more connected commerce strategies,” said Simon Cooper, Chief Strategy Officer at Flywheel. “By combining Flywheel’s commerce intelligence and retail media expertise with Authentic’s unmatched portfolio and partner network, we’re creating a more integrated approach to marketplace growth, performance marketing, and consumer acquisition.”
The collaboration reflects the increasing importance of retail media and marketplace advertising in driving modern brand discovery and consumer engagement.
“Our role at Authentic is to build global brands and deepen the connection consumers have with them across every touchpoint,” said Tim Derner, Global Head of Marketplaces at Authentic. “As marketplaces continue to play a critical role in retail discovery and conversion, having the right strategic capabilities in place is essential. Flywheel brings deep expertise across retail media, commerce analytics, and advertising optimization that will help support our existing partner ecosystem and unlock long-term growth opportunities across the portfolio.”
Through the partnership, Flywheel will work alongside Authentic and its network of partners to support marketplace media strategy, advertising effectiveness, audience insights, and commerce optimization initiatives across key global retail platforms. Initial efforts will focus on expanding
retail media performance and accelerating marketplace visibility across select brands and categories, with broader international expansion planned over time.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with more than 1,700 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.
ABOUT FLYWHEEL
Flywheel, a leader in commerce and technology solutions and part of the Omnicom (NYSE: OMC) Integrated Media offering, provides best-in-class service that combines tailored expertise with advanced software solutions to help clients drive incremental sales, market share, profitability, and measurable commerce growth.
A leader across major marketplace platforms, Flywheel combines global scale and influence with a customized, client-centric approach designed to deliver impactful business outcomes. Client success remains at the center of the company’s mission.
With operations across the Americas, Europe, APAC, and China, Flywheel is widely recognized for the scale of its retail media capabilities, while delivering value across the entire commerce ecosystem. The company helps brands navigate the evolving commerce landscape through integrated solutions built to accelerate growth and performance.
Learn more at flywheeldigital.com.
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