FORRESTER WAVE
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Omnicom named a leader in The Forrester Wave™: Commerce Services, Q2 2024
Omnicom’s acquisition of Flywheel has solidified their position as a global leader in end-to-end commerce experiences.
Read the reportWhat’s in the report:
Why companies are leaning on commerce service providers today more than ever
This report outlines that with the collapse of the consumer lifecycle, companies are leveraging commerce service providers to offer a total commerce experience.The Top 10 commerce service providers and why they matter most
Forrester Wave identified the most significant commerce services providers in 2024, then researched, analyzed, and scored them using a 24-criterion evaluation.Summary of Omnicom’s strengths
Within Forrester’s 24-criterion evaluation Omnicom received the highest scores possible in 12 criteria, including commerce strategy, vision, innovation, retail media, platforms, data / analytics / AI, online and retail marketplaces, in-store services, partner ecosystem, and awards and creativity.
“Omnicom has acquired its way to a dominant position in the market, bringing Flywheel Digital and Credera into its marketplace platform and technology services to offer managed services for commerce operations and technology. Its enhanced portfolio keeps creativity and content at the core, but it’s now strengthened with more data and performance-based experiences.”
– Forrester Wave™
