Get your products recommended in AI-driven shopping experiences

Future-proof your PDPs for AI-driven discovery, recommendation, and conversion with GEO Optimization, Flywheel's dedicated managed service for AI-powered commerce.

Let's connect

The Problem

Shoppers on Amazon, Walmart, and Target are increasingly relying on AI shopping assistants like Alexa for Shopping and Sparky to decide what to buy. In fact, 36% of consumers (including 45% of Gen Z and 51% of Millennials) have shifted most of their searches from traditional engines to Gen AI platforms. These are the same consumers who are 3x more likely to trust AI search results over paid search ads.

As AI reshapes product discovery, brands that aren't optimized risk losing visibility at the moment decisions are made. Only 38.5% of brands have tested updates that optimize PDPs for Alexa for Shopping. Brands that aren't ready for AI-powered recommendations risk losing visibility when it matters most.

36%

consumers have shifted their searches from traditional engines to Gen AI platforms

more likely to trust AI search results over paid search ads

The Solution

GEO Optimization helps your products get interpreted, surfaced, and recommended by AI-driven shopping experiences. Flywheel's GEO Optimization uses a methodology reverse engineered from retail AI systems to help brands improve product visibility in recommendation-driven shopping experiences.

The Proof

After GEO Optimization across a portfolio of products, one brand saw:

+192%

increase in PDP views

+85%

increase in add-to-carts

+82%

increase in purchases

Optimized products grew

faster in the same category

faster than the portfolio baselines

How it works

Flywheel's GEO Optimization Services identifies what's missing from your product content and improves it for the way shoppers search, ask questions, and discover products through AI. We then measure the impact and continuously refine your content to help drive greater visibility, traffic, and sales.

AI-Powered Audit

Benchmark PDPs across retailers to identify gaps in AI readiness and content completeness.

Content Optimization

Enhance titles, bullets, and descriptions with clear use cases, audience relevance, functional benefits, and conversational language that aligns with how consumers search and how AI systems interpret products.

Continuous Measurement

Track impact across visibility, traffic, conversion, and sales.

Scalable Activation

Apply learnings across SKUs and categories while aligning with SEO and brand standards.

See GEO Optimization in action

The way shoppers discover products is changing. Watch how GEO Optimization identifies PDP content gaps, improves AI readiness, and helps turn stronger product content into measurable performance gains.

Ready to get started?

Connect with your Flywheel team to learn how GEO Optimization can improve product visibility and performance in AI-driven shopping environments.

Let's connect