Guides
From Powerless to Proactive: How Brands Can Own the AI Search Revolution
Download Guide“We’re shifting to a world where consumers are starting to discover products through AI recommendations. That’s why brands need to make sure their story is being told by AI, otherwise, they will miss a vital step in the purchase decision.” – Mike O’Donnell
25% of Americans are already using AI for product discovery. As product decision making shifts from being made by consumers to being made for them, brands must adapt, and quickly, or they run the risk of being cut out of key steps in the consumer journey. Brands aren’t powerless. This guide highlights how brands can be proactive in making sure they are part of the conversation on GenAI search.
Inside the guide:
- Why AI-powered search is disrupting traditional search and how consumers discover products—and what brands risk if they don’t adapt
- How purchase decisions are shifting from consumers to AI. Overtimes shoppers will increasingly be buying through AI interfaces without visiting a retailer or brand websites
- The new rules for brand influence: strategies to win in generative search and maintain brand equity
- How advances in AI and analytics are ushering in true personalization and consumer-centric marketing
- The power of targeting individuals. Proven results from AI-driven audience modeling and personalized campaigns
