Commerce Trends to Prepare for in 2026

Commerce has changed fundamentally in 2025, from AI-powered shopping reshaping how people discover and convert, to marketplace consolidation, the rise of value-focused platforms, and channels like connected TV becoming core to how brands reach shoppers.

To help brands understand what has happened and what comes next in 2026 and beyond, we built our Commerce Trends for 2026 report, powered by our Retail Insights team and the most comprehensive retail dataset in the industry, bringing together 10 key trends that will shape the year ahead and the years that follow.

Inside the guide:

• The 10 trends reshaping commerce in 2026 and beyond—what’s driving each one and why it matters for your business

• Flywheel’s predictions for how each trend will play out through 2030, based on historical performance and forward-looking modeling

• How these shifts impact both your digital and in-store channels, your customer acquisition strategy, and your competitive position

• Actionable ways to turn these insights into strategy—grounded in real market data and early mover examples

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