Omnicom named a leader in The Forrester Wave™: Commerce Services, Q1 2026

Our Takeaways from the Report:

• Services Providers Are Rewriting Commerce Playbooks End to End With AI  This report outlines how commerce service providers are reinventing themselves across their offerings for a new era of commerce transformations and how they partner and innovate.

• The Top 12 Commerce Service Providers and why they matter most   The Forrester Wave™ identified the most significant commerce service providers in 2026 based on a 23-point evaluation.

• Summary of Omnicom Strengths among top vendors in the market:   Omnicom Group’s acquisition of IPG has created the world’s largest agency holding company with end-to-end commerce services. It brings 19,000 global resources that manage $10 billion in retail media across 400 marketplaces. Building on its Flywheel Digital and Credera acquisitions, IPG’s Acxiom identity graph of 2.6 billion verified individuals now further enriches customer data for targeting.

  "Omnicom Group is a good fit for large CPG, apparel, and high-tech global businesses looking to orchestrate a broad commerce strategy across marketplaces, retail media networks, and physical stores that’s built on large datasets and shopper intelligence." - The Forrester Wave™ Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .