The Big Shift - 2025

The Big Shift—Redefining ROI with Return on Consumer explores how forward-thinking brands are leveraging SKU+CID data to maximize their return on consumer across each retailer, every campaign, and the entire portfolio. Discover why the future belongs to brands that verticalize ROI, treat CIDs like annuities, and use real behavioral signals to fuel long-term growth. ‍

‍Highlights

• How five years of SKU+CID data unlocks true consumer lifetime value and why it’s a breakthrough for brand strategy

• What it takes to shift from short-term wins to building long-term, measurable consumer relationships

• The new playbook for brands: using closed-loop data to identify high-value shoppers, optimize point of market entry, and maximize loyalty

• What verticalizing ROI looks like in practice across retailers, campaigns, and evolving media ecosystems

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