Amazon Masterclass Ep. 6: Content
Think about how you make decisions about what to purchase online. You rely on the content that you see to tell you what you need to know about the product because you can’t physically touch it! In this episode we talk to Amanda Wolff, Chief Marketing Officer at OneSpace, an Ascential Company. Amanda will talk about the most important elements when it comes to ecommerce content, and she’ll tie in the importance of good content when it comes to your advertising strategy.