Retailer Paid Search
Promoting the right SKU, in the right place, at the right time
Leveraging the best of team & technology, Flywheel provides industry leading paid search management across all Digital Commerce platforms. Our team partners with some of the largest brands in the world, and is able to translate SKU and keyword level nuance into strategies that win.
Display & Video Advertising
Increasing reach and awareness through upper funnel
Flywheel has full management capabilities and acts as an AOR for brands on both display and video as digital commerce becomes more full funnel.
We leverage retailer’s 1st party data based on SKU and category consumer engagement to drive awareness and consideration of our client’s products, and move them further down the purchase funnel to conversion.
Retail Media Strategy
Full Funnel, Cross-Retailer Plans That Drive Exceptional Results
We are passionate about ensuring that all marketing efforts are aligned and additive in order to drive total sales growth for the business as efficiently as possible, regardless of channel.
By leveraging learnings from the largest portfolio in the industry, Flywheel helps brands build comprehensive Retail Media plans that deliver results:
- Align to client goals
- Annual priority alignment across all marketing efforts
- Appropriate revenue driving budget allocation.
- Full funnel approach
- Efficiency and placement
- Incremental opportunity analysis
Retail Media Reporting
Performance visualized
All clients have full, unlimited access to Flywheel’s Technology Stack. Powered by custom segmentation, you can see performance across retailers in the same way you report internally.
Our platform is both a reporting tool for our clients and a management tool for our teams.
- “Scratchpad” (multi-variable)
- Share of Voice
- Query Trends
- Click & Conversion Share
- Budgets & Pacing
- Multi Platform Reporting
Proprietary automation tools
Making your investment go further with industry-defining automation capabilities
Not reliant on any third party tools or software, Flywheel’s proprietary automation suite adds the necessary layer of sophistication needed to win in the most competitive Retail Media auctions. Flywheel’s automation tools include:
- Intraday Bidding
- Rule Based Bidding
- Placement Targeting
- Contextual Automation
