How to navigate Amazon's Automatic Variation Service

Variation grouping rules can differ across templates, leaving a lot of room for error. This can cause incorrect or missing variations, which greatly impacts the customer experience. If shoppers can’t see your product's options, like size or color, it could result in you missing out on a sale.In this episode, Stephanie Misisco dives into:

• How to monitor and catch incorrect product variations early to avoid losing potential sales.

• Key fields that AVS looks at for product variations and the importance of maintaining consistency.

• The creation and use of a "source of truth" document for submitting variation fix requests efficiently.