What Amazon's 'Buy For Me' feature means for brands

Amazon’s new 'Buy For Me' Beta is changing the game for shoppers and brands alike. This AI-powered feature lets customers shop for products Amazon doesn’t sell directly by linking them to external brand websites—all within the Amazon app.

For shoppers, it means access to a wider variety of products. For brands, it’s a chance to drive traffic to their DTC sites, boost conversions, and maintain control over pricing and fulfillment—all while leveraging Amazon’s massive audience.

This move positions Amazon as the ultimate hub for product discovery, creating new opportunities in the evolving e-commerce space.

Want to learn more about how this feature could impact your brand? Watch the full video now!