Amazon’s new grocery strategy: What this means for brands

Amazon just announced same-day grocery delivery in 1,000 cities. Is this the moment they finally crack the grocery code? Amazon’s “One Grocery” vision is here: perishables like milk and ice cream are now part of the core Amazon experience, no separate app or basket minimum required. It’s time to rethink how you show up in Amazon’s aisles. From trial-driving coupons to AMC-powered re-engagement, early movers will win the weekly shopping trip. For what this means for your brand, check out the video.