Amazon’s Review Requests accelerate authentic reviews for new products

Amazon is making it easier to build product reviews with Review Requests, a new ad format designed to reach customers who recently purchased a product. In this video, Flywheel explores how Review Requests work, why they could help brands accelerate review growth for new launches and products with limited ratings, and how reviews may influence shoppers as they compare products, through emerging AI shopping experiences. Customers can submit a star rating in one click, with the option to add a written review, photo, or video. Brands can manage campaigns in Amazon Ads Agent using familiar bidding and budget controls, and pay when a customer clicks to submit a review. Amazon says early tests generated three times as many ratings and reviews per week compared with before the test. The U.S. open beta is expected in late October. Want to explore how Review Requests could fit into your Amazon launch strategy? Let’s connect: https://www.flywheeldigital.com/contact-us