As of this month, Amazon has halted spending on Google Ads. Whether you're spending on Google or not, this change presents make or break opportunities for your brand.
If your brand is NOT currently spending on Google: You've been relying on Amazon to drive traffic to your PDPs via Google ads, and now there's a gap. You need to find ways to drive more traffic from Google to your Amazon products. With Flywheel, we can help you advertise on Google and get deeper insights on how those ads contribute to your sales through enhanced attribution.
If you ARE currently spending on Google: Time to capitalize on reduced competition. With Amazon's exit, you can direct traffic to both your DTC and Amazon product pages, winning two slots above the fold. Examine where shoppers most often purchase individual products and tailor strategies accordingly.
Want to learn more about leveraging this industry shift? Reach out.
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