Amazon plans to shorten product titles to 75 characters

Amazon is making a major change to product listings. Starting July 27, product titles across most categories will be limited to 75 characters, forcing brands to rethink how they approach keyword strategy and product detail page optimization. In this episode, Leif Rehnberg breaks down what the new title requirements mean for Amazon SEO, how brands should prioritize their highest-value keywords, and what role Amazon's new Item Highlights field could play in product discovery. We also explore how AI-powered shopping experiences, including Alexa for Shopping, are pulling information from across the PDP and why optimizing titles, bullets, descriptions, imagery, and backend attributes is becoming increasingly important. Whether you're preparing for the July deadline or testing these new features already, this episode covers the key actions brands should take to maintain visibility and drive performance as Amazon search continues to evolve.