Amazon unBoxed 2025 in Nashville introduced breakthrough AI tools and platform improvements designed to simplify campaign management and optimization for brands of all sizes.
Key AI Announcements:
Ads Agent – Now live, this AI assistant enables brands to build full-funnel campaigns and access AMC analytics using conversational prompts, no SQL required. Create custom audiences, adjust budgets, and refine targeting through natural language commands.
Full Funnel Campaigns – Amazon's first AI-powered campaign type delivers unified activations across the entire consumer journey. Using natural language and Amazon's proprietary shopping signals, the platform automatically builds campaigns, optimizes bids, and manages budgets to your specifications.
Sponsored Products & Sponsored Brands Prompts – Interactive conversations embedded directly within ads and product detail pages answer shopper questions in real-time, addressing purchase hesitation and driving conversion.
Platform Consolidation:Campaign Manager – A unified platform consolidating Ads Console and Amazon DSP into a single interface for campaign setup, reporting, and billing. According to Amazon, this integration saves advertisers 13.3 hours per month (according to Amazon) previously lost to navigating multiple systems.
As these tools roll out, brands have new opportunities to streamline their advertising operations and improve performance. Ready to explore what these innovations mean for your business? Let's connect.
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