Most brands use Amazon Marketing Cloud (AMC) to optimize their advertising campaigns, but what if you could leverage that same data to revolutionize your entire retail strategy?
In this episode of Retail Ready, Danny Hoffman reveals how leading brands are using AMC insights to go beyond media optimization and create merchandising strategies that actually match real consumer behavior.
Key Takeaways:
• How to identify unexpected cross-selling opportunities in your AMC data
• Strategic product bundling based on actual shopper behavior patterns
• Optimizing product detail pages using consumer journey insights
• Redesigning your Brand Store to reflect real shopping patterns
• Creating seamless experiences that meet customers where they are
What You'll Learn: Using a protein food brand example, discover how AMC data revealed that customers who buy protein bars almost always purchase protein shakes too - and how this insight transformed their entire Amazon presence from product pages to Brand Store organization.
Stop guessing what your customers want. Start using AMC insights to guide every retail touchpoint and increase the value of every shopper.
Ready to grow your business?
Let’s discuss the best approach to meet your brand’s specific needs.
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