First Look

Introducing Flywheel's Content 360 to Measure Content Effectiveness

Joy Ridenhour
July 24, 2025

Every purchase decision starts with your Product Detail Page, and understanding how your content health aligns to vital performance KPIs has been an elusive challenge for brands.

That's why we built Content 360: our new solution for measuring content effectiveness, which scores your PDP content health based on retailer best practices, and connects it directly with your retail and media performance metrics.

With Content 360, you can:

  • Monitor content health across your full portfolio
  • Align your retail and media performance data to trends in content health
  • Drill down by retailer, category, brand, or product
  • Stay automatically up-to-date with the latest retailer requirements
  • Customize rules by retailer, brand, or category


Watch the video with Joy Ridenhour to see how you can keep every PDP healthy, discoverable, and ready to convert.

Joy Ridenhour
Senior Specialist, Retail

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