Drive TikTok Shop sales with the right creators

Hosted byMolly O'BryenNovember 25, 2024

To drive sales on TikTok Shop you need to work with the right creators to produce the right content.

In this episode, Molly O'Bryen breaks down the best strategy for working with creators and building content that will drive sales on TikTok Shop. You'll walk away understanding:

  • The benefits to working with both affiliates and paying creators directly

  • How to determine which creators are best for your brand

  • Conversion focused content through both shoppable videos and live streams

  • Implementing the 3/2/2 strategy to succeed in the TikTok algorithm

Molly O'Bryen

Molly O'Bryen

Senior Director, TikTok Shop

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