When two consumers search for the same product, they now see completely different results. Location, purchase history, and behavioral context all shape what AI shows them. VP of Content Studio Jayme O'Renic and SVP Innovation Mike O'Donnell reveal why this personalization revolution is breaking traditional brand discovery strategies.
What You'll Discover:
• Why identical searches now create unique consumer journeys
• How AI uses context, history, and behavior to personalize results
• The strategic shift from keyword optimization to consumer journey mapping
• Why location and purchase patterns now outweigh traditional SEO signals
• How forward-thinking brands are adapting to hyper-personalized search
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