Introducing Flywheel's GEO Optimization
Watch time: 3 min 29 sec
AI is reshaping how shoppers discover and choose products—and most brands aren't ready.
Shoppers are increasingly using conversational AI tools like Walmart's Sparky and Amazon's Rufus to ask detailed questions, compare options, and get recommendations.
The problem? If your product detail pages aren't built for conversational discovery, you're invisible in this new aisle. Traditional SEO isn't enough. You need to optimize for how AI actually evaluates product content, without disrupting the SEO strategy that's already working for you.
That's why we created GEO Optimization for Amazon, Walmart, and Target.
In this video, we walk through exactly how it works: how we reverse-engineered the LLMs behind these AI tools, how we identify what's missing from your PDPs that costs you conversions, and how we implement the content changes that get your products in front of customers asking AI for help.
The impact speaks for itself. One brand saw PDP views increase 192%, add-to-carts increase 85%, and purchases increase 82%—with GEO-optimized items growing nearly 2x as fast as the rest of their category.
AI search is only growing. If you want to stay visible as discovery evolves, let's connect.
Mike O'Donnell
SVP, Innovation and Business Transformation
Mike O’Donnell has been a leader in eCommerce retail for over a decade. Mike oversees Flywheel’s AI Acceleration team with a focus on accelerating business outcomes with generative AI and democratizing innovation by lowering tech learning curves. He is creating faster AI content workflows and helping brands take unnecessary touchpoints out of the digital experience. Mike has worked globally across a variety of CPG categories in North America, LATAM and EMEA.