Instacart launches new "Data Hub" clean room

Hosted byIsobel Abusin•February 4, 2026

Instacart has launched Data Hub, their new clean room solution that's changing how brands measure and activate grocery campaigns. Isobel Abusin explains how this privacy-safe environment allows brands to match their first-party data with actual shopping behavior across more than 1,800 retailers, closing the measurement gap in a grocery landscape where granular insights have been hard to come by.

We cover:

  • How Data Hub enables true incrementality measurement for Instacart Ads on- and off-platform

  • Ways to identify new-to-brand buyers and understand lifetime value across the grocery ecosystem

  • Real use cases for multi-channel campaign measurement, from social to CTV to on-site ads

  • What it takes to activate successfully: the importance of clean data, clear questions, and strategic planning

Currently in pilot phase with limited access, Instacart's Data Hub represents a significant opportunity for brands looking to prove which grocery campaigns drive real sales and sustainable growth.

Watch now to understand how to test smart in this early phase and position your brand for success with clean room analytics.

Isobel Abusin

Senior Specialist, Retail Insights

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