Generating demand for your products before Prime Day

Prime Day success isn't won on the day the deals go live, it's won in the weeks before. Amazon's personalized homepage means every shopper sees a different experience, and if your brand hasn't shown up in their world yet, your deals won't either.

In this video, we walk through how to build a full-funnel pre-Prime Day strategy that earns visibility before the event begins, from upper-funnel Amazon DSP powered by lookalike AMC audiences, to mid-funnel Sponsored Brands and Sponsored Display tactics that drive PDP views, add-to-list, and add-to-cart signals, to lower-funnel Sponsored Products targeting high-intent in-category shoppers already in the decision window.