How to choose the right products for Prime Day deals

Most brands stack their Prime Day deals with the same products every year: best sellers, hero SKUs, high-margin items. They drive volume during the event. Then the sales cliff hits a week later.

Here's what they're missing: the products that move fastest during Prime Day might be bringing in one-time shoppers who never return. Meanwhile, another product might pull in customers worth keeping for years.

The difference? Consumer Longterm Value. When you look beyond event-day velocity and track what happens after - repurchases, portfolio exploration, repeat spending, everything changes. Your best Prime Day product might not be your best seller. And without Flywheel's CLTV insights, you'd never know it.

This is where Amazon Marketing Cloud and historical purchase data become your competitive edge. You can now see exactly which products bring in shoppers worth acquiring. That's the foundation of a smarter deal strategy. And that decision must happen now, before deal submissions lock in.