How to craft content that works for both shoppers and AI

Optimizing for SEO, AEO, and GEO in an AI-Powered Search World

‍AI is reshaping how shoppers discover, compare, and choose products across retailers, chatbots, and tools like Amazon Rufus. In this episode of Retail Ready, Shannon Vong breaks down the three optimization pillars you need to win visibility today:

• SEO: Show up in traditional search with keyword-rich titles, descriptions, and bullets.
• AEO (Answer Engine Optimization): Clearly and quickly answer shopper questions, from sizing and storage to ingredients and features.
• GEO (Generative Engine Optimization): Structure content so generative AI can reference, summarize, and recommend your products accurately.

What does this look like in practice? We walk through how to:

• Organize page content that’s clear, compelling, and complete
• Integrate natural-language keywords shoppers actually use
• Address common questions directly in bullets
• Add brand story, pricing cues, pairing suggestions, and alt text to fuel AI summaries

Ready to optimize your content for this new era of search? Watch now

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