Why TikTok Shop must be core to your 2026 commerce strategy

TikTok Shop reached eBay scale in 2 Years, and its growth isn't slowing. Here's what that means for your 2026 strategy. Social commerce isn't experimental anymore, it's a core revenue channel. In this video, Flywheel's experts break down TikTok Shop's meteoric rise, its projected 56% year-over-year growth trajectory, and what it demands from brands ready to compete. What You'll Learn: • Meteoric growth: TikTok Shop matched eBay's entire U.S. marketplace volume in just two years. We forecast $87B in GMV for 2026, enough to make it the 8th largest eCommerce retailer globally. • TikTok isn't just top-of-funnel anymore: Discovery, consideration, and purchase now happen in one continuous scroll. The traditional "awareness channel" playbook is dead because TikTok Shop converts in-feed. • The Amazon halo effect: Livestreams and creator storefronts aren't just driving on-platform sales. Shoppers are cross-checking and converting on Amazon, amplifying your investment across channels. • What winning on TikTok Shop requires: Strategic creator partnerships, scaled affiliate networks, and shoppable content formats like livestreaming. But also internal alignment, loosened brand guidelines, and dedicated budgets, not leftovers from social spend. If you're still treating TikTok Shop as a "test and learn" side bet, you're already behind. Brands that commit now will own early advantage in a channel with explosive trajectory. Ready to turn social attention into commerce momentum? Watch now.