Build PDPs that top the search results on Target.com

Most brands think a strong Content Health Score means their Target.com PDPs are working. It doesn't.

Content Health Score is the baseline, the minimum required to show up on Target's digital shelf. What actually determines whether your products rank on page one or get buried on page three is something most brand teams aren't optimizing for: taxonomy, attributes, and product titles.

In this episode, Flywheel breaks down exactly how Target's search algorithm works, and why it behaves differently than Amazon, Walmart, or any other retailer in your portfolio. You'll see real examples of how a single taxonomy change can move a product from invisible to page one, how the right attributes power the filters shoppers actually use, and why your product title needs to mirror the way your customers search, not just describe what's in the box.

You'll also learn why PDP optimization isn't a one-time project. Shopper search behavior shifts with seasons, trends, and habits, and the brands winning on Target are the ones reacting faster than everyone else.

Watch to find out where your products should be showing up on Target's digital shelf, and what's standing in the way.