TikTok Shop: The next growth engine for brands

TikTok Shop has rewired how consumers discover and buy. TikTok Shop is no longer a side experiment. It's a major commerce channel where brands can win real sales and market share, but only if they understand the new rules. Unlike traditional social platforms where attention and checkout live in different places, TikTok Shop closes the loop. A creator shares a morning skincare routine. A product tag appears, and then three taps later, the order's placed, all without leaving the app. Instead of searching, comparing, and deciding, shoppers now meet products inside a format they already love. The numbers prove it: 170 million monthly U.S. users spending over an hour daily on the platform, generating $32 million in GMV every single day. That attention converts into sales, and drives search and demand on Amazon, Walmart, and DTC. In this video, our team breaks down the playbook that's delivering 40x GMV growth. You'll see:

• Why a few polished posts won't cut it. You need hundreds of creators building a content engine that feeds the algorithm.

• Real results: one brand grew GMV9x in two months, another saw 40x GMV growth and 3.5x improvement in ROI.

• How TikTok Shop success lifts performance across Amazon, Walmart, and DTC. Watch the video now, then download "TikTok Shop Unlocked," our complete brand playbook for turning views into profitable growth.