Driving brand loyalty on Walmart.com

In this episode, Tim Jefferson will guide you through the steps to leverage these tools effectively and turn casual shoppers into valuable, repeat purchasers. Tune in to:

• Discover how to classify and target shoppers using Walmart Luminate’s Shopper Behavior tool.

• Learn strategies to attract new shoppers through browse and category pages and peak events.

• Understand how to boost brand loyalty by creating custom audiences and targeted campaigns with Walmart Connect.

• Explore how to maximize ad investments by focusing on premium customers and their browsing and purchase habits.