Driving OPD sales on Walmart.com

As more consumers opt for online pickup and delivery, understanding how to balance digital visibility with physical inventory becomes essential for capturing consumer demand. In this episode Tim Jefferson is here to break down:

• The importance of showing up on the first page of search results and how to achieve that visibility to capture more sales.

• The significance of organic share of voice, product ranking, and overall product health in driving sales.

• Insights on improving your search rank and the role of accurate, engaging content in boosting discoverability.

• How to anticipate in-store and OPD demand increases and better forecast replenishment needs to keep your product in stock and avoid losing sales to competitors.