Defining your right to win on Walmart.com

With 420M+ products on Walmart.com and 120M monthly visitors, breaking through the noise comes down to one thing: knowing your product's "right to win." In this Retail Ready episode, Tim Jefferson reveals how the best brands build unstoppable momentum. Walmart's algorithm rewards conversion velocity (online + in-store), but here's the catch: most shoppers never scroll past page one. If you're not there, you're invisible. The solution? Stop chasing impossible broad terms and start dominating where you can actually win. Use Walmart Search Insights to find high-traffic, long-tail keywords that match your product strengths, then optimize every element of your PDP (titles, bullets, backend attributes) around those terms. Build velocity in the right places with the right products, and watch as your organic rankings climb from niche keywords to the most competitive spots on Walmart.com.