Negative keyword targeting rolls out at Walmart

Walmart’s rollout of negative keyword targeting for Sponsored Products gives brands a new way to refine auto campaigns and manage ad spend more intentionally. In this video, we cover how auto campaigns can direct budget toward irrelevant queries or branded searches a brand may already be winning organically, and how negative keyword targeting can help teams adjust over time. We walk through a practical process: exporting 30-day search-term data, identifying high-spend queries with no conversions, considering when competitor or branded terms should be excluded and monitoring performance at the seven- and 14-day marks. The result is a more intentional foundation for scaling Walmart Sponsored Products. Ready to build a more intentional Walmart Sponsored Products strategy? Let’s connect: https://www.flywheeldigital.com/contact-us