Flywheel Walmart online account management services: your partners in navigating a complex omnichannel world
Your one-stop Walmart service provider, Flywheel’s team of Walmart experts does everything from retail setup and organic optimization to media management, helping your brand drive sustainable sales and share growth.
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The Flywheel advantage at Walmart
We create bespoke, category-informed strategies that are developed for an omnichannel audience to meet your unique goals. Our experts act as an extension of your team providing best-in-class service powered by our proprietary technology and long-standing Walmart partnership to deliver unparalleled results.
- 100+ Walmart experts, headquartered in Bentonville since 2011
- 200+ colleagues certified in Walmart Connect
- First to access new features through Walmart alphas/betas
- Expertise in leveraging Scintilla (previously Walmart Luminate) data
- Founding member of Walmart’s Connected Content Partner Program
- One of the original four Walmart Connect Partners
- Driven by the industry’s largest data set, Flywheel Commerce Cloud supercharges our human expertise
- Tie insights to execution with integrated product catalog, search, and sales data
- AI-powered bidding tools, translating near real-time data into automatic bid adjustments
Walmart Retail Services
Working at the intersection of Walmart and your brand, our experts use a three-step process to ensure your product portfolio is retail ready.
We ensure your catalog fundamentals are in order to create the most relevance between your products and the most important digital shelves for your category. This allows platform-specific content and copy to convert increased traffic into higher item velocities.
We understand potential client roadblocks, align on what to do next, and decide what priority items should be advertised.
We make sure brands know what is selling and what their assortment should be to capture opportunities for growth.
- Complete catalog attribution
- Variant structure strategy
- Content syndication
- Buy Box health monitoring
- Walmart-specific content recommendations that improve item-level relevance in the most valuable keywords
- Resolving deactivation of approved fulfilment channels
- Inventory reporting to ensure presence of physical stock translates to the ability to purchase online
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- Organic and inorganic SOV
- Competitor analysis
- Category digital assortment
- Walmart strategy, innovations, and capabilities
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- Sales opportunity assessment and recommendations
- Decrease nil picks from digitally originated, store-fulfilled orders
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- Integrated retail media performance reporting
- Syndication tool connected to Walmart Style Guides, checks content for compliance and automatically generates recommendations for improvements
Walmart Paid Search
Unlock incrementality and efficiency with our Walmart online account management service. Our practitioner-led, white-glove Walmart account managers use Flywheel’s proprietary tech and bespoke campaign strategies to strike a balance between paid and organic share of search.
- Full-funnel approach generates awareness and conversion simultaneously
- Single SKU campaigns show up where and when it matters most
- Category digital assortment
- Retail-aware strategy minimizes ad waste
- Automatic hourly bid adjustments on a keyword level maximize traffic and minimize CPA
- Placement targeting to achieve placements at the lowest possible CPC
- Always-on performance tracking to monitor and act on insights quickly
- Prioritize incremental SKUs
- Manual campaigns control for keyword and ad placements
- Increase organic rank on top traffic terms to drive ad efficiency
- Leverage new-to-brand (NTB) metrics to better allocate next dollar
- Incrementality reporting
- Attribution visibility across the funnel
- Organic rank tracking
- Paid and organic SOV
- Budget pacing and forecasting
- In-store sales tracking and attribution
Walmart Programmatic Display and Video
Working with Flywheel’s Walmart online account management team for onsite and offsite advertising means we can keep your budget fluid between Walmart DSS and DSP to maximize brand campaign performance.
As pioneers of Walmart Display Self-Serve (DSS), we know how to design onsite media to expand reach, drive consumer demand, and generate incremental engagement and conversions on Walmart.com
- Proprietary reporting and integrated insights across DSS, DSP, search, and retail
- API connection integrates Display performance into FCC
- Custom audience creation via Walmart Scintilla data
Our full-funnel approach drives incremental demand back to Walmart.com. We focus on engaging qualified, incremental shoppers through our unique targeting strategy using exclusion tactics to maximize ad spend
National media retargeting
- Upper-funnel campaign retargeting
- Cross-campaign frequency capping
- Overlap analysis
- Reduced platform and data costs via Omnicom partnerships
- Unique private marketplace deals for over +1,500 premium publishers
Pet care brand improved organic rank and unlocks media efficiency at Walmart
A leading pet care brand averaged a page 2 search rank for their category’s top search term due to a limiting taxonomy designation.
To unlock the brand’s organic growth, Flywheel’s Walmart account managers identified a taxonomy change that would create enhanced relevance between items and top category keywords. This manifested in organic rank improvements, allowing Flywheel to adjust the brand’s search strategy, targeting high-converting search placements that significantly lowered cost per click.
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Organic rank improves, media efficiency increases
Media performance and sales
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Want to win at Walmart?
Let’s discuss the best way to accelerate your growth online and in-store.
FAQ
What is Walmart online account management?
Flywheel’s Walmart online account management service is a vertically integrated, full-service solution designed to accelerate your growth with Walmart, both online and in-store. With 100+ colleagues in Northwest Arkansas, Flywheel focuses on optimizing your retail fundamentals to enhance media impact, minimize ad waste, and drive sales and share growth.
What Walmart online account management services does Flywheel offer?
Flywheel offers Walmart online account management services that span retail, paid search, and programmatic display and video. Our retail services include catalogue fundamentals, organic optimization, transactability, strategic advice, and Scintilla insights and reporting. Our media management offerings include Walmart paid search and programmatic display and video.
How can Flywheel’s Walmart account managers accelerate my business?
Flywheel’s Walmart account managers can help you pursue an omnichannel channel strategy encompassing retail services, paid search, and programmatic display and video. We consolidate Walmart data to optimize your retail fundamentals, enhance media impact, and drive sustainable sales and share growth.