Prime Day 2025: Winning the Extended Tentpole

Prime Day 2025 is bigger, longer, and more competitive than ever! Last year, Amazon shoppers broke every record. This year, your campaigns need to be smarter to keep up.

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In this hands-on session, Perpetua’s team of experts will show you how to leverage AMC, real-time optimizations, and intraday bidding to maximize your results across every phase of the four-day event. You’ll learn how to:

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• Adapt to Prime Day’s new format: Learn what’s changed with the expanded four-day event and how to adjust your timelines, budgets, and tactics for maximum impact.

• Respond to economic volatility: Get actionable guidance for navigating tariffs, inventory constraints, and shifting consumer behavior to ensure your brand remains agile and competitive.

• Optimize content for conversion: Implement last-minute PDP and Brand Store optimizations–including GenAI search readiness and high-value keyword integration–to boost discoverability and sales.

• Deploy data-driven media & audience tactics: Leverage AMC insights and Perpetua’s CLTV Dashboard to identify high-impact ASINs, efficiently acquire new-to-brand shoppers, and activate winning AMC audience segments across Sponsored Ads and Amazon DSP.

• Maximize performance during Prime Day: Monitor live campaign performance, react to CPC and inventory shifts in real time, and use intraday bidding schedules for optimal budget allocation through all four days.

• Leverage real-time tools for agility: Utilize Perpetua’s platform for immediate campaign adjustments and fast, data-driven decision-making.

• Track what matters: Focus on KPIs like share of voice, NTB sales, conversion rate, and ROAS to continuously optimize your campaigns.

• Take home a proven playbook: Leave with a downloadable checklist and tactical guide to ensure your Prime Day execution is seamless from prep to post-event momentum.

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Invest in your readiness for Prime Day 2025 by registering to join our live prep session!

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