Prime Day 2025 is bigger, longer, and more competitive than ever! Last year, Amazon shoppers broke every record. This year, your campaigns need to be smarter to keep up.

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In this hands-on session, Perpetua’s team of experts will show you how to leverage AMC, real-time optimizations, and intraday bidding to maximize your results across every phase of the four-day event. You’ll learn how to:

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• Adapt to Prime Day’s new format: Learn what’s changed with the expanded four-day event and how to adjust your timelines, budgets, and tactics for maximum impact.
• Respond to economic volatility: Get actionable guidance for navigating tariffs, inventory constraints, and shifting consumer behavior to ensure your brand remains agile and competitive.
• Optimize content for conversion: Implement last-minute PDP and Brand Store optimizations–including GenAI search readiness and high-value keyword integration–to boost discoverability and sales.
• Deploy data-driven media & audience tactics: Leverage AMC insights and Perpetua’s CLTV Dashboard to identify high-impact ASINs, efficiently acquire new-to-brand shoppers, and activate winning AMC audience segments across Sponsored Ads and Amazon DSP.
• Maximize performance during Prime Day: Monitor live campaign performance, react to CPC and inventory shifts in real time, and use intraday bidding schedules for optimal budget allocation through all four days.
• Leverage real-time tools for agility: Utilize Perpetua’s platform for immediate campaign adjustments and fast, data-driven decision-making.
• Track what matters: Focus on KPIs like share of voice, NTB sales, conversion rate, and ROAS to continuously optimize your campaigns.
• Take home a proven playbook: Leave with a downloadable checklist and tactical guide to ensure your Prime Day execution is seamless from prep to post-event momentum.

Invest in your readiness for Prime Day 2025 by registering to join our live prep session!