Prime Day 2024 shattered records—Amazon customers purchased over 375 million items! This year, the stakes are even higher, with Prime Day extended to four days. To seize the opportunity (and stay ahead of fierce competition), your strategies must be smarter and more integrated than ever.

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Join experts from Flywheel to find out how leading brands are combining retail excellence, full-funnel media, and AMC-driven insights to win Prime Day 2025. You’ll learn about:

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• Macro view of the current environment – what's are the latest developments with tariffs and how it could impact your Prime Day strategy
• What’s New for Prime Day 2025? - The shift from 2 days to 4 days, and what brands need to know in order to adapt your playbook
• Insights on consumer behaviors and planning for the extended event – plus a readiness checklist to ensure your content, catalog, and inventory are set.
• Elements of a three-phased Prime Day Strategy – with detailed breakdowns of what a lead-in, during, and lead-out approach looks like
• Retail and media approaches to maximize performance – full funnel tactics, promotional best practices, and more.
• Best practices for optimization and measurement during a key tentpole event – day of monitoring, AMC measurement playbook, and postmortem recommendations
• Case studies and real-world examples of what success looks like

Invest in your readiness for Prime Day 2025 by registering to join our live prep session.