Building eCommerce Joint Business Planning (eJBPs) that create lasting value

Retailers and brands that treat each other as vendors and customers—focused only on annual deals and promotions—are leaving money on the table. Real growth comes from partnerships built on shared goals, transparency, and long-term thinking.

That's where eCommerce Joint Business Planning (eJBPs) comes in. It's a framework that aligns retailers and brands around what actually matters: growing category sales, improving profitability, and building a stronger business together. Leading brands are already using eJBPs to accelerate growth and gain a competitive advantage. If you're not doing this yet, you're behind. But getting it right requires the right approach—from governance and negotiation strategies to building internal capabilities.

Join our experts on June 25th to explore how leading brands are transforming their retailer relationships. We'll walk you through actionable frameworks to move beyond transactions and build partnerships that drive results.

What You'll Gain:

• A clear eJBP framework that aligns brands and retailers around shared long-term objectives

• Proven negotiation strategies and governance models for strategic partnership success

• Actionable approaches to drive category growth and improve digital shelf performance

• Real-world case studies of brands and retailers successfully leveraging eJBPs

• Capability-building roadmap to evolve your organization toward strategic partnerships

Space is limited. Register now to secure your spot.