Designing your Price Pack Architecture (PPA) to drive growth and profitability

The fast-moving consumer goods (FMCG) industry is navigating one of its most complex environments in decades. Inflation, shifting consumer behavior, retailer consolidation, and intensified competition have fundamentally changed the game. Simply raising prices is no longer a viable strategy—consumers are actively reassessing value, trading across brands, channels, and pack sizes with unprecedented frequency.

Leading brands recognize that Price Pack Architecture (PPA) is more than a pricing exercise. It's a strategic growth lever that can transform profitability while maintaining consumer affordability. Rather than asking "What price should we charge?", the most successful companies are asking bigger questions:

• Which price points should we compete at?

• Which pack sizes create real value?

• Which consumer occasions can we win?

• How do we grow revenue without eroding perceived value?

Join Flywheel's Consulting experts on July 23rd where we'll show you how to design a PPA that gives every SKU a clear purpose and every price point a strategic role.

What You'll Gain:

• A clear understanding of why PPA is a strategic growth lever in today's complex market environment

• A practical framework for analyzing your current portfolio and identifying optimization opportunities across price points and pack sizes

• Real examples of how leading FMCG brands successfully redesigned their architecture to drive growth while protecting profitability and consumer value

• An actionable roadmap for implementing PPA changes that account for retailer dynamics, consumer behavior, and competitive positioning

Space is limited. Register now to secure your spot.