Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity
Blog

Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity

At the Cannes Lions International Festival of Creativity, one message came through loud and clear: commerce, content, and retail media are now inseparable. To win in this new landscape, brands must verticalize ROI—maximizing value across every retailer, every consumer, and every touchpoint.

Written by
Bernie Che
•
June 26, 2025
Blog

Amazon Ads and Roku: A new era for Connected TV advertising

Written by
Kim Reisen
•
June 18, 2025
Blog

Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data

Written by
Shreya Subramaniam
•
May 27, 2025
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This Month Above the Fold w/ Patrick Miller - The Big Shift - Redefining ROI with Return on Consumer
Navigating What’s Next: Key Insights from Flywheel’s Future Retail Disruption Report
This Month Above the Fold w/ Patrick Miller - Flywheel's CLTV Dashboard, LUMA's State of Digital 2025, & Ben Evans' 2025 Presentations
Connecting Offsite Media to Retail Results with Ampd
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
Everything You Need to Know About The Booming Australian Commerce Landscape
This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots
Dropping the Beat on the Nuances of Selling Musical Instruments Online w/ Fender
This Month Above the Fold w/ Patrick Miller - AI drives zero-click shopping, what shoppers want out of ecommerce deliveries, & tariffs
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