Building AMC Audiences with 5-years of purchase data

AMC just launched Audience creation for up to 5 years of retail purchase data. Here's why that's huge:

Before, the 5-year retail purchase dataset allowed us to finally understand who your most valuable consumers were over time. Now, we can turn those insights into action by building custom AMC Audiences that re-engage those consumers.

Troy explains, that's how you build loyalty, even for product categories with extended purchase cycles.