Amazon’s Ad Agent unlocks new opportunities for campaign orchestration

Amazon is bringing its advertising formats together in one platform, creating a more connected approach to campaign planning and activation. In this video, Flywheel explores what this shift means for brands advertising on Amazon and how a unified platform can support a more connected workflow, from planning and activation to assurance, optimization, and measurement. Alongside Amazon, we’ve been building on Omni’s campaign orchestration capabilities to bring that same connected approach to Amazon campaigns, from planning to activation, assurance, optimization, and measurement. The goal is to minimize the difference between planned forecast and actual outcome. Want to learn more about Flywheel’s approach to Amazon campaign orchestration? Let’s connect: https://www.flywheeldigital.com/contact-us