Decoding shopper behavior with AMC

If you're not using Amazon Marketing Cloud, you're missing out on data that helps answer your most important questions. In this episode of Retail Ready, Cara Henning provides tangible examples of how to: - Use AMC to gain a deeper understanding of consumer behavior across the purchase journey (answering those key questions) - Put those insights to work in your media strategy to build loyalty and drive true long -term value Check it out and stay tuned for more AMC insights coming soon.